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Supergoop!Social Campaign

Feel Super Campaign

Revolutionized sunscreen culture with a social-first campaign featuring Liza Koshy as Chief Super Officer, blurring IRL and URL boundaries to build 'Super' equity and drive awareness for the crucial Summer buying season.

Feel Super Campaign

The Challenge

Supergoop! had successfully revolutionized sunscreen culture, but a crowded market demanded they reaffirm their superior quality. The objective was clear: build 'Super' equity and drive awareness going into the crucial Summer buying season.

The brand needed to stand out in an increasingly competitive sunscreen market while maintaining their position as the premium, innovative choice for conscious consumers.

The Solution

Our solution was a social-first campaign blurring the IRL and URL boundaries, spearheaded by our Chief Super Officer. We tapped Liza Koshy, whose authentic alignment with the brand ethos and undeniable internet presence uniquely positioned her to make audiences 'Feel Super.'

The campaign leveraged Liza's natural charisma and social media expertise to create content that felt authentic while driving brand messaging home. By making her the Chief Super Officer, we created a narrative that extended beyond traditional advertising into lifestyle and aspiration.

Campaign Execution

Strategic selection of Liza Koshy as Chief Super Officer, leveraging her authentic brand alignment and massive social media following to create credible, engaging content.

Developed content that blurred the lines between online and offline experiences, creating shareable moments that drove organic engagement and brand awareness.

Coordinated launch across multiple channels and touchpoints, ensuring consistent messaging while maximizing reach and impact during peak summer buying season.

My Role

  • Campaign Strategy/Leadership
  • Stunt Product Development and Roll Out Strategy
  • Influencer & Paid Media Strategy
  • Integrated Planning, Coordination & Execution

Results

Double Digit
Lift in Unaided Brand Awareness
6.5B
Earned Impressions
106M
Views
Modern Sans
H: Inter • B: Inter
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Soft Cream
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