The Challenge
Supergoop! had successfully revolutionized sunscreen culture, but a crowded market demanded they reaffirm their superior quality. The objective was clear: build 'Super' equity and drive awareness going into the crucial Summer buying season.
The brand needed to stand out in an increasingly competitive sunscreen market while maintaining their position as the premium, innovative choice for conscious consumers.
The Solution
Our solution was a social-first campaign blurring the IRL and URL boundaries, spearheaded by our Chief Super Officer. We tapped Liza Koshy, whose authentic alignment with the brand ethos and undeniable internet presence uniquely positioned her to make audiences 'Feel Super.'
The campaign leveraged Liza's natural charisma and social media expertise to create content that felt authentic while driving brand messaging home. By making her the Chief Super Officer, we created a narrative that extended beyond traditional advertising into lifestyle and aspiration.
Campaign Execution
Strategic selection of Liza Koshy as Chief Super Officer, leveraging her authentic brand alignment and massive social media following to create credible, engaging content.
Developed content that blurred the lines between online and offline experiences, creating shareable moments that drove organic engagement and brand awareness.
Coordinated launch across multiple channels and touchpoints, ensuring consistent messaging while maximizing reach and impact during peak summer buying season.
My Role
- Campaign Strategy/Leadership
- Stunt Product Development and Roll Out Strategy
- Influencer & Paid Media Strategy
- Integrated Planning, Coordination & Execution