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Gin & JuiceBrand Launch

Gin & Juice Launch

Strategic launch campaign for Snoop Dogg's premium beverage brand, focusing on cultural authenticity and market positioning to establish credibility in the premium spirits space.

Gin & Juice Launch

The Challenge

Establishing Snoop Dogg's Gin & Juice as a credible, premium beverage brand in a crowded spirits market required a launch that balanced cultural authenticity with aspirational positioning.

Strategic Solution

Focused on Snoop Dogg's cultural cachet and storytelling, we crafted a campaign that celebrated both the brand's roots and its premium quality, ensuring it resonated with both core fans and new audiences.

Campaign Execution

Brand Launch Strategy

Cultural Positioning

Market Rollout

My Role

  • Strategy/ Leadership
  • Brand Launch Strategy
  • Cultural Positioning

Results

Yes
Brand Established in Premium Spirits Market
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