The Challenge
Establishing Snoop Dogg's Gin & Juice as a credible, premium beverage brand in a crowded spirits market required a launch that balanced cultural authenticity with aspirational positioning.
Strategic Solution
Focused on Snoop Dogg's cultural cachet and storytelling, we crafted a campaign that celebrated both the brand's roots and its premium quality, ensuring it resonated with both core fans and new audiences.
Campaign Execution
Brand Launch Strategy
Cultural Positioning
Market Rollout
My Role
- Strategy/ Leadership
- Brand Launch Strategy
- Cultural Positioning
Results
Yes
Brand Established in Premium Spirits Market
Next Project
Hellmann's
Make Taste, Not Waste