The Challenge
True to our ethos of defiance, we recognized TikTok demanded a radically different approach. Instead of chasing a manufactured 'authenticity,' we chose to be unapologetically real.
Strategic Solution
Our strategy embraced the inherent awkwardness of sponsored content, making it obvious – and highly entertaining. We leveraged self-awareness and subversion, directly speaking to the platform's native behavior. This unconventional content series didn't just cut through the noise; it earned a Webby and a Silver Pencil at The One Show, proving that realness triumphs.
Campaign Execution
My Role
- Strategy/ Leadership
- Analysis & Reporting
Results
Winner
Webby Award
Winner
Silver Pencil at The One Show