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Beats by DreContent Strategy

Authentic TikTok Content Series

Defied norms on TikTok by embracing the inherent awkwardness of sponsored content, making it obvious and highly entertaining through self-awareness and subversion.

Authentic TikTok Content Series

The Challenge

True to our ethos of defiance, we recognized TikTok demanded a radically different approach. Instead of chasing a manufactured 'authenticity,' we chose to be unapologetically real.

Strategic Solution

Our strategy embraced the inherent awkwardness of sponsored content, making it obvious – and highly entertaining. We leveraged self-awareness and subversion, directly speaking to the platform's native behavior. This unconventional content series didn't just cut through the noise; it earned a Webby and a Silver Pencil at The One Show, proving that realness triumphs.

Campaign Execution

My Role

  • Strategy/ Leadership
  • Analysis & Reporting

Results

Winner
Webby Award
Winner
Silver Pencil at The One Show
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H: Inter • B: Inter
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